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Sage leadership team

Mark Sater - Chief Executive Officer

Mark joined Sage as in August 2020, having previously been an advisor to Regis Group. Mark has led organisational transformation and growth across a range of sectors and geographies. His career includes two decades in consumer goods and retail, and one decade in regulated medical devices. His significant management and board level experience has included roles as Chief Executive Officer, AccuMED Corp LLC, Chairman of Amoena Medizin-Orthopadie-Technik GmBH and Managing Director of Overland Group Ltd. He is a chartered accountant by training.


John Goodey - Chief Financial Officer

John joined Sage as Chief Financial Officer in September 2019.  Prior to joining Sage, John was CFO of Welltower Inc (NYSE:WELL), the world’s largest healthcare REIT. Prior to becoming CFO, John led Welltower’s international operations, doubling the size of its business to over $6bn in value during his tenure.  Prior to Welltower, John spent 18 years as an investment banker at Deutsche Bank and Barclays Capital, holding senior level roles in healthcare investment banking and M&A advisory.


Keith Shields - Operations Director

Keith joined Sage in July 2020 as Property & Services Director.  Keith has responsibility for the operational aspects of Sage including the delivery, housing, lettings, asset management, safety and currently the human resources teams. Keith has worked in senior operational roles across a number of property organisations including Land Sec, Lend Lease and more recently FirstPort, covering property services to residential, office and retail environments.


Lucian Smithers - Chief Customer Officer

Lucian joined Sage in April 2021 as Chief Customer Officer.  Lucian is responsible for the delivery of the customer experience, marketing, communications and ESG. Prior to joining Sage, Lucian helped to build the innovative affordable housing company Pocket Living from start-up, to its sale to Related Companies. Previously Lucian held a range of roles at Sky TV across brand and corporate culture, marketing and latterly as Sales and Marketing Director for all Sky and partner content.


Bridget Frisby -  Head of Legal

Prior to joining Sage, Bridget worked as a corporate and governance lawyer for ten years in large city practices. She advised real estate companies, including registered providers, on a diverse range of governance and corporate issues, including mergers and acquisitions.  Bridget acted for Sage whilst she was in private practice since 2016 and joined Sage permanently as Head of Legal and Company Secretary in January 2018. 


Ben Aspinall -  Acquisitions Director  

Ben joined Sage in January 2018, having previously worked at the Regis Group in acquisitions. Ben leads the acquisitions team at Sage and during his time has been involved in acquiring over 15,000 units. Ben drives the overall acquisition strategy at Sage and is the key contact with all housebuilders.


David Orchin - Shared Ownership Sales Director 

David joined Sage in January 2020 as Sales Director, responsible for sales operations nationwide. Working closely with Sage Marketing and external partners David, and his team, aim to deliver a quality customer experience on 100s of developments across the UK. With over 30 years working in residential property, including  Regional sales director roles with two PLC house builders he has spent the last 14 years specialising in shared ownership sales. Prior to joining  Sage, David was one of the founding team members at heylo housing, originating and selling 1000s of shared ownership properties in partnership with national and regional house builders.


Nadine Ofori-Atta - Head of Compliance and Regulation

Nadine joined Sage in October 2021 as its Head of Compliance and Regulation, having worked for over a decade as a governance and regulatory lawyer in corporate private practice in the City of London, where her clients included well known charities, real estate companies, local authorities and government agencies.