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Sage leadership

Sage brings a wealth of expertise from the public and private sectors. From those with a lifetime of experience of the property sector, housing sector, finance, local government and tech sector.

Alison Thain OBE - Chair

Alison was CEO of the largest Housing Association in NE England until her retirement in 2016. An experienced NED, she is Vice Chairman of a regional Building Society, Director of a Trust Port and a University Governor.  She is committed to the highest standards of ethical and corporate governance. 



John Brace - Non-Executive Director  

John Brace joined the Sage Board as an independent non-executive director in April 2018.  He is a Chartered Accountant and former Finance Director with 25 years’ experience in the social housing sector, most recently as Chair of the Board for Cottsway Housing Association.  John has considerable strategic leadership experience in both executive and non-executive roles and extensive specialist knowledge in Finance, Treasury, Risk Management, Governance and Regulation.



David Godden - Non-Executive Director

David Godden joined the Sage Board as an independent non-executive director in July 2019, offering over 35 years of operational and Board level experience.  He is currently on the Board of NHS Property Services, a Trustee Director of the Power to Change Trust and is a member of the Imperial War Museum’s Estates Advisory Committee.  Previously he was Chair of the in-house Repairs and Maintenance business at the Metropolitan Thames Valley Housing Association.  David has proven strategic and operational leadership skills and is committed to developing enduring stakeholder relationships for Sage.



Syd Taylor - Non-Executive Director

Syd has over 30 years experience in real estate, private equity, banking and fund management. He has worked within a variety of blue chip listed, private and start-up organisations both in the UK and globally. Former employers at director level include ING Real Estate, Land Securities Trillium, Goldman Sachs, Alpha Real Capital and Great Portland Estates. He is a Fellow of the Association of Chartered Certified Accountants (FCCA) and serves as a non-executive director on the boards of the three Brockton Capital Real Estate Funds.


John Goodey - Chief Financial Officer

John joined Sage as Chief Financial Officer in September 2019.  Prior to joining Sage, John was CFO of Welltower Inc (NYSE:WELL), the world’s largest healthcare REIT. Prior to becoming CFO, John led Welltower’s international operations, doubling the size of its business to over $6bn in value during his tenure.  Prior to Welltower, John spent 18 years as an investment banker at Deutsche Bank and Barclays Capital, holding senior level roles in healthcare investment banking and M&A advisory.


Bridget Frisby - Head of Legal

Prior to joining Sage, Bridget worked as a corporate and governance lawyer for ten years in large city practices. She advised real estate companies, including registered providers, on a diverse range of governance and corporate issues, including mergers and acquisitions.  Bridget acted for Sage whilst she was in private practice since 2016 and joined Sage permanently as Head of Legal and Company Secretary in January 2018.


Mark Sater - Chief Executive Officer

Mark Sater joined Sage as in August 2020, having previously been an advisor to Regis Group.

Mark has led organisational transformation and growth across a range of sectors and geographies. His career includes two decades in consumer goods and retail, and one decade in regulated medical devices.

His significant management and board level experience has included roles as Chief Executive Officer, AccuMED Corp LLC, Chairman of Amoena Medizin-Orthopadie-Technik GmBH and Managing Director of Overland Group Ltd.